VANS x SZA
VANS × SZA by Rachel Goatley
©2025  SrvMeda Delivered
LEARN MORE
SERVICES + EXPERTISE
PHOTOGRAPHY
(6)
CREATIVE DIRECTION
(6)
RETOUCHING
(6)
PROJECT OVERVIEW
For Vans, a series of one-of-one custom sneakers was created in collaboration with SZA and New York–based jeweler Rachel Goatley. The custom designs were made for SZA and worn during Paris Fashion Week, where she appeared front row at the Louis Vuitton Menswear Show.The designs reinterpreted classic Vans silhouettes through detailed finishes and gemstone elements, bringing jewelry design into Vans’ streetwear language.
hypebeast.com
SZA Shines in Custom "VanSZA" Sneakers by Jeweler Rachel Goatley
SZA just debuted her first custom Vans sneakers at Paris Fashion Week
vans.com
SZA Steps Out at Paris Fashion Week in Custom One-of-One Vans by Rachel Goatley
The Vans Artistic Director appeared front row at the Louis Vuitton Menswear Show wearing one-of-one custom Vans by Rachel Goatley.
Complex Style Instagram
SZA Brings Custom Vans at Paris Fashion Week
SZA made her Paris Fashion Week debut front row at the Louis Vuitton menswear show wearing a 1-of-1 custom Vans Authentic by NYC jewelry designer Rachel Goatley.
AN ELEVATED APPROACH TO FOOTWEAR
OUR CONTRIBUITION
Commissioned by Vans, I photographed the one-of-one sneakers created for this collaboration. In addition to the photography, I developed a visual concept for each shoe, drawing from different facets of SZA’s world and creative presence. The focus was on capturing the materials, textures, and details of each pair while presenting the shoes as collectible objects. The final images were produced to support the editorial and press rollout of the project across fashion and culture platforms.
EXPERIENCE IT FOR YOURSELF
EXPLORE MORE PROJECTS MADE WITH TONS OF LOVE
GREG YUNA
Jewelry
Jewelry
Jewelry
let’s create sublime experiences, creative thinkers solution providers for any brand
GREG YUNA
Jewelry
Jewelry
Jewelry
let’s create sublime experiences, creative thinkers solution providers for any brand
GREG YUNA
Jewelry
Jewelry
Jewelry
let’s create sublime experiences, creative thinkers solution providers for any brand
GREG YUNA
Jewelry
Jewelry
Jewelry
let’s create sublime experiences, creative thinkers solution providers for any brand
read study case